Marketing is the department of business operations that links a product's design and development to sales. It may include advertising, public relations, media planning and sales strategy. Business Marketing, which is also called Industrial Marketing, Business-to-Business Marketing or B2B Marketing, is a growing sub-field of marketing that does not target individual consumers, but rather, targets other companies, governments and organizations, which may then either use or resell the products.

Courses in Business Marketing will teach you how to develop a targeted marketing strategy, advertise a product, develop customer relations, and manage your company's public image. They should include all the basics needed for marketing careers, as well as courses that specifically target business-to-business sales and advertising. Courses should cover topics such as: advertising, communications, marketing management and research, and public relations. You may also want to seek out specialized courses in business marketing communications, business marketing strategy and positioning, developing a brand strategy, and online marketing.

Business Marketing Professionals can find work in a wide range of career fields, including banking and financial services, retail, advertising agencies, health care, government agencies, service industries. The largest need for business marketing is found in the computer systems design industry, the consulting industry and the business industry.

With a Business Marketing degree, you can find careers both as specialized business-to-business marketing strategists, as well as more general marketing positions in market research, brand managing, public relations and advertising with companies that conduct substantial business-to-business sales. With experience, Business Marketing professionals may rise to become Marketing Managers, or may go on to get an MBA.